Marketing can quickly deflate your budget if you aren't careful. Luckily, with a little bit of time, effort, and creativity, it is possible to market your property for little to no money at all, which will free up some of your marketing budget for other things throughout the year. Here are four marketing ideas that will help promote your property without completely breaking the bank:
1. Get on Social Media
If you don't already have accounts on social media, then it's time to get them. This includes Facebook, Twitter, Instagram, etc. However, it goes beyond just setting up the account, as you need to remain active on it as well. You need to make sure to share photos, links to articles, quotes, as well as your websites. You also want to ensure that you interact with your followers. This is all free of charge, and you can pay nominal fees on some social media sites for promoted advertisements. The end goal here is to get your audience interested in your posts and sharing them for others to see, which will hopefully get them sharing for others to see, and so on.
2. Partner with Local Animal Shelters
If you are a pet-friendly property, you may want to consider advertising your property at the local animal shelter. You can leave your brochures and other information at the shelter in exchange for sponsoring an adoption fair, donating food, or something similar. You could also make sure to offer discounts to customers and employees of the animal shelter.
3. Team Up with Local Moving Companies
This is a win-win situation for both the moving company and for yourself. More often than not, you can come out of it with a deal that doesn't cost you a dime. This is because both of you are trying to find people that are trying to move. So you work to promote one another and offer discounts for each other.
4. Add Your Name to Shopping Carts
While this isn't a tactic that is common today, it is extremely effective. Some grocery stores have gotten rid of the spaces where advertisements can go, but some still have them. For the ones that still have them, see if they're willing to sell the advertising space. This is some prime advertising space for you, as people are constantly grocery shopping. So, when people end up moving, they will remember your advertisement and call you for more information about your property.
If you're having trouble with marketing your property and/or managing your property overall, you may want to consider outsourcing all these duties to a property management company in your local area.