This real estate market is a competitive one — not only for buyers but also for sellers. You need to make sure your house listing attracts attention and stands out from the competition. But how do you attract the eyes of all those potential buyers? Here are some tips.
1. Use keywords in your home description
Most people these days search for homes to buy online. To ensure your listing pops up in their search, you will want to use popular search keywords in the description. For instance, if you are selling a single-family home that would be good for a family, some terms to include would be:
- Single-family home
- Family home
- One-family home
- Home for kids
Also, think of other things that set your home apart. If it's in a rural area, use the terms "country home" and "rural home." If it's near a highway, use the term "home near exit x."
2. Have professional photos taken
Instead of just snapping a few pictures on your phone, hire a professional photographer. The first thing people see when looking at a house listing is its facade. This is especially important for single-family homes since the buyer wants to find a home that really feels in line with their family's preferences and aesthetics. A professional will ensure the photos show the home in the best light.
3. Make it shareable
Make sure your listing is easy for people to share on social media. Make sure you have a good main photo to represent the home, and that the description includes the key information in the first few lines that will show up in the clip when someone shares the link. Once the listing is live, share it yourself — and encourage your friends and family members to pass it on.
4. Use bullet points
When greeted with a wall of text, many people will feel overwhelmed and will just keep scoring. When selling a single-family home, it's easy to be overlooked since there are so many homes of this type on the market. Setting up your ad in the form of bullet points will help grab the eye and keep people from scrolling past the listing.
Selling a single-family home is a competitive experience, but with the strategies above, you can set your home apart. For more tips and advice, reach out to a qualified real estate agent in your area.