What To Expect From Your Seller's Agent: A Homeowner's Journey

10 July 2023
 Categories: Real Estate, Blog


If you have recently made the decision to put your current property on the market, you probably want to move on to your next adventure in life as quickly and seamlessly as possible — and you may already know that working with a seller's agent is a common practice among those in your position. However, if you have never sold a home before, you probably have a lot of questions about the role that seller's agents actually play in home sales. Fortunately, these agents do more than simply show the property to prospective buyers. Here's what you can expect from your seller's agent:

Preparation Phase: Home Staging and Marketing

After your home is listed, your seller's agent will help prepare it for sale. This could include offering advice on home improvements, arranging professional staging, or providing tips for decluttering and cleaning. Their objective is to present your home in the best possible light to attract potential buyers.

In parallel, your seller's agent will prepare a comprehensive marketing plan. This could include professional photography, online listings, direct mail, social media advertising, and traditional signage. They'll craft compelling descriptions that highlight the best aspects of your home and reach out to their network of contacts to promote your property.

Active Selling: Showings and Open Houses

As inquiries come in, your seller's agent will schedule and conduct showings. They will showcase your home, highlighting its benefits and features to potential buyers. If suitable, they may also organize open houses to attract a larger audience.

Negotiation Phase: Handling Offers and Counteroffers

When offers start to arrive, your seller's agent will be by your side, helping you understand the terms and conditions of each. They'll provide insights on whether the offer aligns with market conditions and your goals. They'll guide you through the negotiation process, helping craft counteroffers when needed, with the aim of getting you the best possible price and terms for your home.

The Final Stretch: Navigating Closing Procedures

Once you've accepted an offer, your seller's agent will guide you through the closing process. They'll liaise with the buyer's agent, lawyers, and other professionals involved in the transaction. They'll ensure that all necessary paperwork is completed and filed correctly, aiming to make the closing process as seamless and stress-free as possible for you.

As a homeowner, knowing what to expect from your seller's agent can help you better navigate your home-selling journey. Contact a company like McGraw Realtors to learn more.